Our Brand Is Crisis
by Rachel Boynton
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DVD Cover Information
Actor: Carlos Mesa (II), Gonzalo S?nchez de Lozada, Henry Oporto, Jeremy Rosner, Stan GreenbergDirector: Rachel Boynton
Brand: Koch International
DVD: Region Code 1
Audio: English (Original Language); Spanish (Original Language); English (Subtitled); French (Subtitled); Spanish (Subtitled)
Format: Color, Content/Copy-Protected CD, Dolby, DVD-Video, NTSC, Subtitled, Widescreen
Picture Format: 1.77:1
Running Time: 87 minutes
DVD Release Date: 2006-09-05
Audience Rating: Unrated
Studio: Koch Lorber Films
Movie Reviews of Our Brand Is Crisis
Movie Review: The lessons from this informative DVD
Summary: 5 Stars
The lessons I see in this DVD include:
- The sheer arrogance of the US campaign advisors who have no qualms about 'helping' Bolivia by pushing who will win the election. These are people who seem to think that because they have skills in PR, they're justified however they're used. It's all 'part of the game'. They're far more lacking in judgement about who should be elected, even if they show they are able to 'believe' they are helping.
- That's the greater lesson - contrasting their self-righteous efforts how important it is to get their guy in office, with what happens.
Oh, gee, they were completely wrong, and effectively an enemy of the people's interests, who'd a thunk? Oh, well, next country.
- The beauty of actual democracy in action when the people of Bolivia fight against the president's bad policies. We could learn a lot.
- The unanswered question raised be seeing just how dangerously effective these 'campaign technques' are, how they are the enemy of democracy.
It's a valuable video for an insider glance rarely seen.
Worth seeing if these lessons are of interest.
Summary of Our Brand Is Crisis
"We must own crisis and we must brand crisis." So says advertising consultant Tad Devine in this insightful documentary. Along with James Carville, Jeremy Rosner, and other Greenberg Carville Shrum (GCS) pollsters and strategists, he's helping to shape the campaign of Bolivian presidential candidate Gonzalo "Goni" S?nchez de Lozada of the MNR Party (Goni first held office from 1993-1997). That was in 2002. As with most American elections, things start off on a positive note and soon turn negative as the "crisis" changes from the economy to the competition, Evo Morales (the MAS Party) and Manfred Reyes Villa (the NFR Party). Goni's own campaign manager believes that his age and perceived "arrogance" are stumbling blocks (and possibly the cigar-smoking millionaire's wealth, since only the very rich can afford GCS). Rachel Boynton's debut feature tracks the process from start to finish: 100+ days of brainstorming sessions, focus groups, and television appearances. It's The War Room, Part II: The Bolivian Years. Unfortunately, Bolivia is not America and Goni is not Bill Clinton. The violent anti-government riots that break out in 2003, as the country's economy remains in tatters, bring to mind the old saw, "Be careful what you wish for..." In the end, it's easy to demonize GCS, but Boynton doesn't point fingers--with a true populist like Clinton, their plan just might have worked. --Kathleen C. FennessyFor decades U.S. strategists-for-hire have been quietly molding the opinions of voters and the messages of candidates in elections from the Middle East to the South American jungle. With flabbergasting access to think sessions media training and the making of smear campaigns we watch how the consultants' marketing strategies shape the relationship between a leader and his people. OUR BRAND IS CRISIS is an astounding look at one group's campaign to elect the President of Bolivia and its earth-shattering aftermath.System Requirements:Running Time: 87 MinutesFormat: DVD MOVIE Genre: DOCUMENTARIES/MISC. Rating: NR UPC: 741952309291 Manufacturer No: KLF-DV3092
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