Coca-Cola - The History of an American Icon
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DVD Cover Information
Brand: MPI Home VideoDVD: Region Code 1
Audio: English (Unknown); English (Original Language)
Format: Color, DVD, NTSC
Picture Format: 1.33:1
Running Time: 145 minutes
DVD Release Date: 2002-02-26
Audience Rating: NR (Not Rated)
Studio: Mpi Home Video
Movie Reviews of Coca-Cola - The History of an American Icon
Movie Review: Sip On An Ice-Cold Coca-Cola While Watching This Fun DVD!
Summary: 5 Stars
That most popular of all soft drinks known to man -- Coca-Cola -- was created way back in the year 1886, and it has remained a huge part of Americana every day since that first glass of "ice-cold Coke" was poured. It's doubtful you could find any other single product in history that has permeated each corner of the globe the way "Coca-Cola" has over the last 100-plus years. It might very well be THE biggest success story ... ever.
The following informational blurb taken from Coke's own website gives you an idea of just how BIG this caramel-colored beverage has become during its lifetime
"The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in 1886, our company is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. Our corporate headquarters are in Atlanta, with local operations in over 200 countries around the world."
This DVD from "MPI Home Video" (which sports a complete title of "Coca-Cola: The History Of An American Icon") tells the complete Coke story, from Day 1 all the way through the disastrous introduction of "New Coke" in April 1985, and the following resurrection of the old formula that people demanded that was re-named "Coca-Cola Classic".
Several old Coke TV ads are shown in this documentary program, which will elicit the proverbial nostalgic memories of days gone by, plus lots of rare archival footage released by the Coca-Cola Company.
This documentary also shows us many of the old ad campaigns and slogans that were employed by the Coca-Cola Company down through the ages, along with a glimpse of lots of the artwork, posters, and general signage that were used by Coke to get their message across to the nation and to the world. Some great-looking artwork, indeed, was created by many hard-working artists over the years.
The main program on this disc lasts 1 hour, 45 minutes. Total running time for all segments of this DVD (main documentary plus bonus material) is approximately 2 hours and 25 minutes. The video aspect ratio for all portions of the DVD is 1.33:1 (Full Frame). Audio is 2.0 Dolby Digital Stereo. Subtitles for the main program are provided in both English and Spanish.
The back of the DVD case claims this disc offers a "Spanish Language Track". This is incorrect. No Spanish track exists here. It's a mis-print; it should say "Subtitles" instead of "Language Track" on the packaging.
I like the looks of the DVD cover art used by MPI for this release. It is replete with the color red (I guess you could call it "Coke Red", the same color that has appeared in many Coca-Cola print ads). There's a 4-page mini-booklet included in this DVD package as well -- with a lot of "red" adorning it too. The booklet has a Chapter List for the 105-minute main program, plus details about the bonus features.
Here's a look at the individual "Chapters" for the main
1.) "In The Beginning"
2.) "Spreading The Word"
3.) "Container To Icon"
4.) "Boom Times"
5.) "Art For A Nation"
6.) "Coca-Cola Goes To War"
7.) "The 1950s...Coke Time"
8.) "Coke Goes Global"
9.) "Changing Times"
10.) "New Coke"
11.) "Credits"
"Special Bonus Material" included on this
1.) "Early Bottling Footage (1919)"
2.) "Refreshment Through The Years (1939)"
3.) "Always Tomorrow (1941)"
4.) "Work Safely: Refreshment On The Job (1950)"
5.) "Una Bibita e Una Industria (1957)"
6.) "The Prom: It's A Pleasure (1961)"
7.) "Photo Gallery"
The Photo Gallery runs on a timed track (but can be "paused"), and includes accompanying "Coke jingle" music.
If you want to see a comprehensive documentary program all about the history and marketing of the #1 cola drink in the world (plus a look at some nostalgic advertisements), then this DVD should suffice very nicely (thank you).
Summary of Coca-Cola - The History of an American Icon
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